Social media marketing can help grow your business:
First and foremost — social media does, in fact, help get the word out about your business.
But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past, and will be most likely to tell their friends about you.
Social media is popular — really, really, popular
According to the Pew Research Center, 69 percent of American adults use social networks, which means that social media will touch nearly every customer that walks through your door.
For most small businesses, Facebook — which has 2.32 billion monthly active users — is the jumping-off point for getting started with social media marketing.
With its extensive reach and dynamic functionality, there are very few businesses that couldn’t benefit from having a presence on Facebook. And starting there will make it easier when you want to try something new.